5 min read
Why a text-back receptionist suits electricians
An electrician's phone rings when both hands are in a consumer unit. What a missed enquiry turns into, what Mabel texts the caller, and which jobs it books.
Trade to trade
The Mabel blog
Notes from the founder of a text-back receptionist for trades. What Mabel says to your customers, why it works by text, and where it stops.
5 min read
Why a text-back receptionist suits plumbers
Hands wet, phone in the van, a leak on the line. What a plumber's missed call costs, the words Mabel treats as urgent, and the jobs it books into a free slot.
5 min read
Why a text-back receptionist suits heating engineers
The first cold week, a diary full of breakdowns and a phone you can't answer. How Mabel books the routine work, and the gas smell and carbon monoxide lines it sends word for word.
5 min read
Why a text-back receptionist suits oil heating engineers
Rural rounds, long drives and patchy signal. How Mabel texts back the callers you miss, flags any job outside how far you'll travel for you to decide, and books the service season.
4 min read
How Mabel is different from Checkatrade
Checkatrade sells you the enquiry. Mabel books the enquiries you already get, including the ones that come from Checkatrade and ring out. Why they're not rivals, and why your customer list should live somewhere you own.
4 min read
What is different about Mabel
Five things that are true of Mabel today, each with the text or rule behind it: a fixed booking conversation, hard safety rules, text not voice, one flat price, and customers that stay yours.
4 min read
Why now: the phone call hasn't changed, the rest has
Trades still get work the way they did twenty years ago: a call, a text, a time. What's changed is that the booking part can now be done by a fixed, tested conversation, with AI kept well away from the words.
Try it on your own missed calls.
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